Academics > All Programs > Marketing Speicalist
The marketing specialist program prepares individuals to execute a company’s marketing plans.
Course | Credit Hours |
---|---|
MKTG 1100 Principles of Marketing This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. Required textbooks and materials:
| 3 |
MKTG 1160 Professional Selling This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. Required textbooks and materials:
| 3 |
MKTG 1190 Integrated Mkt Communications This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths. Required textbooks and materials:
| 3 |
MKTG xxxx Occupational Elective 4255 | 3 |
*12 minimum semester hour credits required for certificate |