The Retail Merchandise Manager certificate is designed to prepare students to plan and supervise the purchase and marketing of merchandise in a broad area. In department store chains, with numerous stores, many of the buying and merchandising functions are centralized in one location. Managers decide which merchandise is best for their own stores.
| Course | Credit Hours |
|---|
| OCCUPATIONAL COURSES | |
MKTG 1370 Consumer Behavior This course analyzes consumer behavior and applicable marketing strategies.Topics include:the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
Required textbooks and materials:
- CB 5, ISBN 978-1133629689, $74.30
2665 | 3 |
MKTG 1270 Visual Merchandising This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display.
Required textbooks and materials:
- Contemporary Visual Merchandising and Environmental Design, ISBN 978-0135007617, $124.99
2664 | 3 |
MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2668 | 3 |
MKTG 2270 Retail Operations Management This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.
Required textbooks and materials:
- Retailing, ISBN 1133953808, $38.04
2671 | 3 |
| Select ONE of the following: | |
MGMT 1100 Principles of Management Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources.Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce.Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling.
Required textbooks and materials:
- Supervision, ISBN 0-073545382, $59.99
2652 | 3 |
| OR | |
MKTG 2010 Small Business Management This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
Required textbooks and materials:
- Small Business Management: Launching & Growing Entrepreneurial Ventures, ISBN 1111532877, $68
2666 | 3 |
| *15 minimum semester hour credits required for certificate | |
