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Academics > All Programs > Sales Professional
The Sales Professional Certificate of Credit program provides students with the skills needed to obtain an entry level position as a sales representative and/or sales manager. Students will learn selling strategies and technique as well as sales management and leadership skills.
| Course | Credit Hours |
|---|---|
| MKTG 1100 Principles of Marketing This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths. Required textbooks and materials:
| 3 |
| MGMT 1100 Principles of Management Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources.Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce.Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling. Required textbooks and materials:
| 3 |
| MKTG 1130 Business Regs and Compliance This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices. Required textbooks and materials:
| 3 |
| MKTG 1160 Professional Selling This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. Required textbooks and materials:
| 3 |
| MKTG 2070 Buying and Merchandising Develops buying and merchandising skills required in retail or e-business.Topics include:principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies. Required textbooks and materials:
| 3 |
| *15 minimum semester hour credits required for certificate |