Small Business Marketing Manager
Offered At the following campus locations
Program Overview
The Operations Management Specialist Certificate prepares individuals to manage and direct day-to-day functions of a variety of small businesses. Learning opportunities will introduce, develop and reinforce students knowledge, skills and attitudes required for job acquisition, retention and success in small business management. Graduates will receive a Small Business Management Specialist TCC.
Course Overview
| Course | Credit Hours |
|---|
| OCCUPATIONAL COURSES | |
MKTG 1100 Principles of Marketing This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
Required textbooks and materials:
- MKTG 10, ISBN 1-305-63182-X, $68.48
2659 | 3 |
MKTG 1130 Business Regs and Compliance This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
Required textbooks and materials:
- Law for Business, ISBN 978-1-133-58761-3, $15.49
2660 | 3 |
MKTG 1160 Professional Selling This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
Required textbooks and materials:
- Sell 5, ISBN 1-305-66209-1, $77.44
2661 | 3 |
MKTG 1190 Integrated Mkt Communications This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
Required textbooks and materials:
- Course pack assigned by instructor./li>
2662 | 3 |
MKTG 2010 Small Business Management This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
Required textbooks and materials:
- Small Business Management: Launching & Growing Entrepreneurial Ventures, ISBN 1111532877, $68
2666 | 3 |
| *15 minimum semester hour credits required for certificate | |
